Using the right key words is the secret of securing high organic page ranks with the various search engines. Keywords are the words searchers are actually typing into the search engines to find information about the subject they are interested in. Here are some tips to finding the right keywords and phrases to use in your writing:
- Put yourself in the reader's place. What search words would you use when searching for the product your writing about?
- Get familiar with Google's keywords search tool. Enter the name of the product you are writing about into the Google search box. It will actually provide you with a large number of product related words or phrases that the searchers have used and how often they've been used.
- Select not only those used most often (expect high competition here), but choose some lesser used keywords with less competition so that you have a better chance of coming up higher in the search results for those words.
- Use keywords in the title and in the article. Make sure to use the key words or their variations once in each paragraph. Don't overuse them or you'll be seen by the search engines as spam. Walk a fine line.
Of course, relevant content is still essential. Search engines will shy away from articles and web script that strays off topic. So keep your writing specific to the product or service you're writing about.
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