Do you have a lot of traffic going through your website? But no orders coming through? That's probably because the site is more like a corporate brochure on the company, rather than something the visitor's can relate to personally. Here's some tips:
- Focus on your customer. Don't talk about how great your company is. Rather talk about visitors problems and how the benefits of your product can help them.
- Stay away from "we" and "our", rather talk directly to the potential customer by using "you" and "your".
- Readers tend to scan copy, so make yours easy to read with good headlines and solid bullet points that address their needs.
- Use short paragraphs, short lists and bold phrases all the way through the content.
- Make your content relevant to the readers search for solutions.
- A top priority is to optimize your site with the search engines by using key words or phases.
- Don't over-optimize. Stuffing the site with key words will come off as spam to the search engines. They're smart that way.
- Have concise offers and clear direction on how to purchase them. Have an easy response form to captivate leads and follow through with the sales process.
- Internet uses want immediate help. Reply promptly.
Your web site should act like a salesperson for you. Use simple language and meaningful headlines. Be sure to address the needs of the buyers in terms that relate directly to them. Demonstrate how the benefits you can offer them will add to their solutions.
