Author Archives: Shirley Miller

3 Tips To a Stronger Headline

Promotional sales start with a headline.  The normal reader, (whether it be Internet, sales letters or even email) spends less than ten seconds scanning for answers.  So your headlines must be immediately relevant to what the reader is searching for.  Your average readers are busy with … Continue reading

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Writing Fiction That Sells

Writing fiction requires a little imagination on your part.  Think of all the books you’ve read and note why you liked the ones you did.  Chances are, they started with an action that let readers know immediately what the main … Continue reading

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Writing Relevant Copy

Write about one topic at a time and make it specific to the issue at hand.  When readers are searching the Internet for information, they only want to find the results for their specific questions.  If they search for hybrid … Continue reading

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Ways to Find Inspiration

We all run into writer’s block from time to time.  Here’s a few suggestions to get you going. Try free writing.   Just keep typing away without regard for spelling, grammar or content.  Get everything down on paper.  This mere exercise … Continue reading

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Self-Publishing & E-Books On The Rise

Self-publishing was once considered the last resort for authors who could not break through the agent and publisher barriers.  But it is quickly gaining acceptance with the advent of e-marketing. Publishing houses, like Penquin , Perseus, Xlibris, Outskirts Press, and many … Continue reading

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Content Writing

There is an art to content writing. You can write really good copy that reads and flows well , but if it doesn’t cause the reader to click on the “Buy Now” button, you’re not a content writer. 

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Creative Fiction Writing

Many people ask where we get our ideas.  The answer is almost anywhere. Get out of your normal environment and interact with people.  You’ll be surprised at the random places ideas will come.  Carry a notebook with you at all times … Continue reading

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Easy Steps to Writing a Book

Many people want to write a book – but don’t know how to get started.  Here are a few hints:

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Writing Persuasive & Relevant Content

Relative content is what the search engines (SEO) are looking for when they respond to an Internet reader’s search.  If the content on your page does not relate to that search, your page will not come up in the search … Continue reading

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Is Your Copy Relevant to The Search?

Most research now-a-days is done via Internet.  Will your information be found?  It all depends on whether the search engines find your articles or site content  – and they won’t unless your content is relevant.  Search Engine Optimization (SEO) is … Continue reading

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