E-Book Writing & Publishing

Writing an e-book can be a great way to generate additional income.  And it's not as hard as you might think.  E-books in general are seen as information products, so choose a topic you're passionate about and expand from there. Continue reading “E-Book Writing & Publishing” »

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Steps to Writing Articles

Many businesses now use Internet Article Marketing to promote their products and services.  The need for fresh content is ongoing and can make writing to generate traffic very challenging.  You'll need to write daily to make online advertising work effectively.  And  you need to approach the writing process in such a way that it maximizes your efforts while minimizing your time. Continue reading “Steps to Writing Articles” »

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High Converting Copy

To achieve success for your on-line business, it's essential that you master the art of writing copy, not only for search engines (SEO) - but copy that speaks directly to your  customers' needs.   Good copy will trigger emotions (which most buying decisions are based on). Sales copy acts as your online salesman 24/7.  Therefore, it's important to know the right formulas to high converting copy.  You need to remember certain points: Continue reading “High Converting Copy” »

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SEO Copywriting

Search Engine Optimization (SEO) has undergone fast-paced changes that have led to easier and more reliable searches for the readers.  But writing for SEO is not just a matter of popping dozens of keywords or key phases into your copy.  Search Engines are smarter than that now and copy too heavily loaded with keywords can easily to swept away to the  spam file.  Yet, through good SEO copywriting, websites are getting increased page rankings and more traffic. Continue reading “SEO Copywriting” »

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Treat Your Writing Like a Business

If you're a freelance writer - especially one trying to leave their full-time job behind - treat your writing like a business.  Plan specific times to set aside for your writing, and stick to them.  It's important for you to write every day.  Aim for a chapter or a certain word count - but have a goal and keep to it.  Here's a few ways to act like a professional writer even before you really feel like one: Continue reading “Treat Your Writing Like a Business” »

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Write For The Story’s Environment

Today's readers often have a good sense of what is real and what's accurate with a book's setting or environment.  Writers need to do their research to create interesting, vivid and detailed descriptions of the environments of their novel. Continue reading “Write For The Story’s Environment” »

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Building Writing Confidence

Having confidence in your writing ability is a key to being successful - whether you are building a career as a copywriter or just writing your own material for your web site.  Here are a few ways to build that confidence: Continue reading “Building Writing Confidence” »

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Lost for Ideas?

It's called writer's block and it happens to all of us.  It seems the longer you look at the blank screen, the worse it gets.  I'm a big advocate of routine and it's usefulness in helping to keep your writing on track.  But sometimes, the best way to kick start your creativity is to break the routine to relax and stimulate your mind and get the creative juices flowing again.  Try one of these ideas: Continue reading “Lost for Ideas?” »

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Writing For Search Engines – SEO

Search engines are all about relevance.  So your writing must be specifically targeted for the subject at hand.  If an Internet user is searching for golf gloves, he/she wants to land on a page that talks about just that.  Your writing should be geared to that topic only. Continue reading “Writing For Search Engines – SEO” »

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SEO (Search Engine Optimization)

The Internet is probably one of the most powerful business tools available.  It's here to stay - and growing stronger every day.  If you are a writer, more and more of your writing gigs involve the Internet.  So it's important that you always consider proper Search Engine Optimization in your copy. Continue reading “SEO (Search Engine Optimization)” »

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